Resources
Who Said So: Questions Revolutionary Businesses Ask That Make Them Successful
Our founder, Michael E. Parker, is the author of Who Said So?, a business narrative book that introduces the unique leadership philosophy known as Value-Centered Management. Contrasting the different business management styles of a father and son, the book highlights the pains of traditional methodologies and presents a powerful solution.
The story follows an MBA graduate assigned the tough task of retaining an important, dissatisfied client. Filled with doubt and frustration, he turns to his father, whose unique management philosophy helps start his journey of leadership discovery.
Along the way, the reader learns the importance of determining what customers truly value, building a customer-driven culture, and implementing money-saving Lean Principles. With a compelling fictional narrative, Who Said So? Will transform the way you serve all your clients and accounts.
You Are A CEO
You Run the Business of You
Value-Centered Management partners with You Are A CEO, an organization that provides Leadership Accelerator programs and affordable group coaching to entrepreneurs in earlier stages of their business journey.
You Are A CEO isn’t just about creating high-performing leaders—it’s a community of action-takers dedicated to developing world-class skills in focus, finance, and future-building.
What is Value-Centered Management?
Value-Centered Management (VCM) is a management philosophy built upon the fundamentals of Lean Management, a renowned operational system designed to increase system efficiency in manufacturing.
Seeing how Lean could be applied to the service industry, CEO Michael E. Parker simplified its concepts with a focus on value stream flow for service environments.
With VCM’s proven methodology, we can help you create a healthy, unified team culture centered on finding what customers truly value—and providing that value through smooth-flowing operations.
VCM Glossary
Browse terms specific to the Value-Centered Management business philosophy.
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